Gospel musician and pastor Nathaniel Bassey has addressed questions about his decision not to monetise his social media platforms during his annual Hallelujah Challenge.
Thank you for reading this post, don't forget to subscribe!Speaking on the 23rd day of the event, Bassey explained that he is choosing not to earn revenue from his online broadcasts because he feels it is not God’s guidance for him at this time. He emphasized that his ministry and blessings will continue through other avenues, and that monetising could lead to misunderstandings about his intentions.
“If I monetise, some will say I am seeking money; if I do not, they will claim I am proud,” Bassey said.
The singer and pastor’s statement has sparked wide discussion among fans and followers. Many praised him for keeping the Hallelujah Challenge freely accessible, ensuring that anyone can participate. Others considered the potential financial opportunities that his decision might be foregoing given the event’s significant online viewership.
In addition, Bassey used the occasion to alert his followers about scammers exploiting the Hallelujah Challenge online. He urged fans to only trust official accounts under the name Nathaniel Bassey Main on YouTube and cautioned against engaging with unauthorised pages that seek to benefit from the event.